Dream and Ambition


When FuuUn was established in 2001, its dream and ambition was to renovate software infrastructure in Japan especially for politics, policy and administration. This is based on what the founder had felt after working in both the US and Japanese governments. To say simply, in politics, policy and administration in Japan, the human resources were scarce, knowledge exchange was limited, and eventually its output became miserable. While facing this social problem, the founder believed that the Japanese society can be more enjoyable, if such a software infrastructure in Japan becomes as well-developed as in the US. 

The founder believed that independent policy and regulation related consulting companies can be a major solution to this social problem. This is because, in the US, such consulting was mainly provided by lawyers in Washington, D.C. and they played very important roles in politics, policy and administration. Actually, many of them become government executives. The founder was also surprised to see that technology company's exective and its lawyer visited government offices and proposed technologically innovative service in a regulatorily innovative way: this innovation was created by a team of entrepreneur, and policy and regulation related professional (lawyer/consultant).

In this way, FuuUn & Rivals, Ltd. was established as a first policy and regulation related consulting company in 2001. At that time, the founder expected that a policy and regulation related consulting companies like FuuUn can ignite such software infrastructure development. Moreover, what the founder dreamt was, in 20 years, the software infrastructure in Japan would be more well-developed and its output is more reliable, while this consulting business would be as flourish in Japan as in the US at that time.

While going forward in this way, FuuUn was always working on consulting projects by expecting how its consulting contributes to software infrastructure development.

Soon after its establishment, FuuUn added principal projects into its business. This is because there were not enough professionals who are capable of providing policy and regulation related consulting and so it was not realistic to grow its business by bring in such professionals. Rather, FuuUn needed to create similar but new business aligned with new members. Out of several principal projects, political consulting and strategic consulting became major business.

However, the reality was more severe than the above dream and more challenging. The Japanese society's infrastructure underdevelopment (not only in software infrastructure but also hardware infrastructure) was prevalent and so focusing on only policy and regulation related consulting cannot make the society as well-developed as the founder expected in the 20 years timeframe, and FuuUn expanded its business. 

We also want to note that our business policy of doing our best not to reject as any requests from trustful partners as possible made us expand into multiple geographical, industrywise and other categories. (see this page for details about this expansion.) At the same time, our business principle also evolved. (see also this page for details about our principle.) 

When establishing FuuUn, the founder believed that the recession after the burst of the Japanese bubble economy is long enough, and Japanese economy and business environment would be better. This understanding became actually wrong. The recession has been still thriving without no exit on horizon with frequent severe downward strikes: the Lehman Brothers shock in 2008, the Great East Japan earthquake in 2011 and the Euro currency crisis in 2012, and in 2010 Japan had lost its No.2 position in the GDP size in the world. Consulting business itself has kept becoming more difficult due to companies' cost-cut efforts. Along with this economical environment since 2008, we have been shifting our business priority to principal projects and investment.

Aligned with this expansion, FuuUn's dream and ambition also expanded: renovating the world and contributing to social benefit with solutions from the politics, policy and administration viewpoint. The company name, FuuUn, a generic noun to describe revolution in Japanese and Chinese, and the logo above, morphing "FuuUn" in alphabets and also Chinese characters, is a strong backbone of this dream and ambition of ours.