Business


FuuUn & Rivals, Ltd. is a consulting and project company. Our business ranges from advisory service to principal project to investment. Our characteristics is that we started policy and regulation related consulting for the first time in Japan and we evolved from this. Therefore, most of our businesses is related to or rooted from policy and regulation issues or entrepreneurship issues. Originally we focused on the telecommunications field in Japan, but currently our industry area expanded to many other Japan-related domestic/international administration areas where any country's administration cover: technology to infrastructure to health care to education to national security. Our advisory service's client ranges from big Japanese/non-Japanese international companies to small Japanese domestic companies. Our principal project's customers mainly Japanese companies or consumers and the companies we invest on are also mainly Japanese companies.


Advisory service (case study)
  1. Policy and regulation related consulting
      2. If your company wants to forward-look and forward-invest to win in the coming new markets, policy and regulation related consulting can fit your strategy completely. We cooperate with you to create the new market where you can enjoy the first-mover's advantage. Our approach to make the new market is through the change of policy and regulation. If your company follows the followers' strategy, our services may not be fully utilized. Or, if your company is facing substantial regulatory enforcement or, moreover, punishment, you also should need suitable advisers who is keen on applicable policy and regulation issues.
  2. Political consulting
      3. Although not prevalent in Japan, in other developed countries political consulting is playing key roles to help politicians and political organizations. With our political consulting services, they can achieve more efficient and effective political activities that can support more democratized environment. Without sound political environments and activities, everybody knows it is impossible to achieve a true democracy. Do you believe Japan has enough political environments to achieve a true democracy?
  3. New business development consulting
      4. There are many big companies who understand they have to create a new business. But creating a new business is quite difficult for such companies, because they really have to start changing their culture to accept risk and new things. Even small companies are struggling to create a new business for various reasons: financial issue, inheritance issue, human resource issue, etc. Our new business development consulting helps such companies through suitable schemes: joint-venture, top-down project, etc.
  4. Regional vitalization consulting
      5. All regional areas in Japan are struggling economically. Almost all regional administrations are struggling with fiscal deficit and regional economy cannot provide lucrative job opportunities enough to retain young people. The root of this problem is generally different from that of companies in urban/suburban areas. To revitalize regional economy, there are several basic things to understand: regional politics, agriculture, real estate, etc. Our regional vitalization consulting mainly helps regional administrations to change their future from long-term viewpoints.
  5. Strategic/Management consulting and M&A advisory
      6. All companies have possible cases when they need strategic/management consulting and M&A advice. These general services are usually more important to be provided by reliable and trustful professionals. M&A advisory often includes financial arrangement like fundraising.

Principal project
Sometimes we realize the limitation of advisory services. For example, this is one case that one new business opportunity rooted from regulatory change is clear from regulatory professional's viewpoints, but no one is pursuing it. Another example is that national/regional administration cannot pay market-based fees, but instead they sometimes set up a suitable environment to ask someone to start an applicable new business. In these cases, we ourselves set up a principal project and pursue such new business opportunities. We have done many principal projects and about ten of them became continuous and sustainable: political fundraising, policy seminar, resort hotel development, retro-game licensing, high-end audio equipment development, new graduate school, agricultural and fishery products trade, shipbuilding technology transfer, etc.

Investment
As a derivative of principal projects, we are doing investment activities mainly to venture companies in seed and first round financing. We are looking for investment target companies aligned with our dream and ambition. As one of the minor shareholders, we support such companies through our advisory services and synergy with our principal projects.